About StoreTrust

How we started

We're two founders who kept running into the same problem from opposite sides of the screen.

Between us, we've spent more than a decade building digital products for global brands. One of us leading UX design on products used by millions of people every day, the other leading SEO for companies shoppers would recognize by name. Different disciplines, same lesson: at scale, the things that move conversion aren't the things that look impressive in a deck. They're the small, specific signals a first-time buyer scans for in the first ten seconds, and silently walks away when they don't find.

We saw that pattern repeat everywhere, and nowhere more clearly than on Shopify storefronts. Traffic arrived. Stores looked polished. Carts sat empty. On the SEO side, the mirror version: stores ranking well, drawing the right visitors, still leaving revenue on the page. Search brought them in. Something else sent them out.

We'd been friends and collaborators for years, and that shared frustration turned into StoreTrust. We started it in Amsterdam in 2025 to name that "something else", and make it fixable in an afternoon.

Why trust, specifically

Most conversion advice treats trust as a vibe. We treat it as a checklist the shopper is running, mostly unconsciously, every time they land on a product page:

• Is the return window visible before I click buy?
• Does this brand answer shipping questions without me hunting?
• Is anyone else clearly buying this?
• If something goes wrong, can I tell who I'd email?

When those answers aren't obvious, the shopper leaves. Not because the store is bad, but because doubt is faster than effort. StoreTrust finds the exact doubt points on your storefront and orders them by how much revenue they're quietly costing you.

How we work

We're two people. That's deliberate.

• No sales team, no upsell funnel. The free Quick Trust Snapshot is genuinely free, and the Full Trust Report is a one-time €4.90. Not a subscription, not a lead magnet.
• We only read what your store shows the public. No app install, no store admin access, no data we couldn't have seen with a browser.
• We don't publish industry benchmarks we can't stand behind. When we qualify a claim with "typically" or "for most stores," we mean it.
• No affiliate strings. We don't get paid to recommend a specific theme, app, or agency.

If the team ever grows, these stay the rules.

Where we are

Amsterdam, Netherlands. Small office, short meetings, long walks along the canals when a problem won't unstick. We ship from here, we answer support from here, and the roadmap lives on one shared document between the two of us.

If you want to talk about your store, a scan result, or something we got wrong, write to us at hello@storetrust.io. A human replies.