Now on the Shopify App Store
The Shopify Trust Score app
Find the trust gaps costing you checkouts. Ranked by impact.
StoreTrust scores your storefront the way a first-time buyer sees it: trust signals, checkout credibility, policy pages, and contact visibility. Now you can run it from inside your Shopify Admin, scan after scan, and watch your score climb as you fix what matters.
How it works inside Admin
- Install StoreTrust from the Shopify App Store. No URL to paste, no separate login.
- Run a scan. In under a minute you get your Shopify Trust Score and the issues behind it.
- Work the ranked checklist, then re-scan to confirm each fix lifted your score.
What the app scores
Every scan reads your homepage, a product page, and the public cart, then scores 30+ signals across four categories. Each one answers a question a first-time buyer is asking silently.
Legitimacy
Does this read as a real business? A named About page, reachable contact details, and policy pages a buyer can find without hunting.
Product clarity
Does the product page answer what you get, what it costs, and when it arrives, without the shopper inferring any of it?
Checkout trust
Is the money moment reassuring? Recognizable payment methods, a visible return window, shipping cost and timing stated before checkout.
Social proof
Can a first-time buyer see that other people already bought and were happy, on the surfaces they actually look at?
What this finds on real stores
We ran the same engine across 98 established Shopify storefronts, the kind with real traffic and real budgets. The average score was 56.9 out of 100, and the failures clustered in the same place almost every time.
- 71.4% showed no reassurance near the Add to cart action.
- 60.2% showed no review content to a logged-out first-time buyer.
- Product clarity averaged 83.4 while checkout trust averaged 49.4. Stores explain the product far better than they reassure the payment.
Full methodology and the downloadable dataset are in our scan of 100 Shopify stores. If established brands miss these, a newer store almost certainly does.
App or web audit?
Same scan engine, two different jobs. Use whichever matches what you are doing.
| Shopify app | Web audit | |
|---|---|---|
| Best for | Your own store, scanned repeatedly | A one-off look at any store |
| Where it runs | Inside Shopify Admin | Any browser, no install |
| Competitor stores | No, your store only | Yes, any public URL |
| Tracks score over time | Yes, with monitoring on Pro | No, each scan stands alone |
| Price | Free, Pro at $1.99/month | Free, full report one-time |
Checking a store you do not own, or benchmarking a competitor before a launch? Use the free web audit instead. It runs on any public Shopify URL with nothing to install.
Free to install. $1.99/month to go deep.
The free scan shows your Trust Score and the top issues dragging it down. Pro, at $1.99 a month, unlocks the full checklist, every signal scored, how-to-fix guidance with the exact pages to change, and score monitoring so you know the moment something slips.
Frequently asked questions
Yes. Installing the app and running a trust scan is free. You get your Shopify Trust Score and the top issues holding it back. Pro, at $1.99/month, unlocks the full checklist, every issue found, and how-to-fix guidance.
30+ trust signals across four categories: legitimacy, product clarity, social proof, and checkout trust. Each signal is scored pass, warning, or fail with a specific fix, ranked by impact.
Same scan engine, different home. The app runs inside your Shopify Admin, so you can scan and re-scan without pasting your URL into a separate site, and track your score as you ship fixes.
No. StoreTrust reads your public storefront, the same pages a first-time shopper sees. It does not read customer or order data.
Open the StoreTrust listing on the Shopify App Store and click Add app. The scan runs from inside your Shopify Admin in under a minute.
Scores run from 0 to 100. Above 85 means the signals a first-time buyer looks for are present and easy to find. Between 60 and 84 usually means the store reads as legitimate but leaks reassurance somewhere on the buy path. Below 60 means a cold visitor has to take you on faith.
Re-scan whenever the buyer-facing surface changes: a theme update, a new checkout app, a policy rewrite, or a product launch. Pro monitors the score between scans and flags a drop, which is usually how you find out an app update quietly removed a reassurance block.
Yes. Pro is billed monthly through Shopify and you cancel from your Shopify Admin like any other app subscription. The free scan keeps working after you cancel.
No. StoreTrust adds no script, pixel, or theme code to your storefront. It reads your public pages from the outside, the same way a shopper's browser would, so there is nothing running on your site between scans.
Find out what your store is missing
Install free and get your Trust Score in under a minute.
