For Shopify agencies & CRO consultants

Shopify trust audit checklist

The checklist we use before touching a client's store

25 trust signals to audit before your first CRO call. Free, one page, printable.

Before recommending a fix, we audit what a first-time buyer actually sees. This Shopify trust audit checklist covers the 25 signals that most commonly cost Shopify stores conversion: policies, social proof, identity, security, and brand legitimacy. Run it during intake for any Shopify agency engagement and you'll know where to focus before writing a single line of copy. Treat it as a CRO checklist warm-up: same surface signals we score in a live StoreTrust scan, formatted for pen and paper on client calls.

[ ] SSL is active (https, no mixed-content warnings)
[ ] Shipping estimate is visible before checkout
[ ] About page names a person or team, not just the brand
[ ] No placeholder content: demo products or unedited theme defaults